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Providing advice that is cost effective and efficient

Posted: 31 October 2017

Meet Ian Auld. Ian is the Director and Principal at FinGuard and a long standing member of the Financial Planning Association of Australia (FPA). At FinGuard, he oversees service strategy development and execution for FinGuard’s 100+ clients.

Ian Auld pic


Ian first heard of VideoSign at a conference in Brisbane. As the champion for strategy in his company, Ian is continuously looking for ways to improve client engagement. Better engagement means more opportunities and more opportunities mean additional sales.

Ian recognized VideoSign’s potential to provide a Financial Advice Review process platform with no geographic limitations. Ian can arrange and meet with interstate and intrastate local clients on five minutes notice which would not be possible if the clients had to travel to his office for a meeting. The clients love the solution because there is more productive time in their day since there is no wasted time sitting in traffic commuting to a meeting.

You can pretty much cover everything that you’d normally do in a face to face meeting via VideoSign, except shake hands”

Meeting the compliance requirements and improving delivery business efficiency is challenging for the Financial Advice industry making it difficult for advisers to provide affordable advice .

In knowITdigital and Business Health’s Future Ready VII Report , Wayne Wilson, CEO of knowITdigital, said the report findings that those advisers using technology in their business, were the most profitable, was not surprising,

“Advisers could be making much greater use of technology to help address the kinds of issues they are facing.”

VideoSign technology enables servicing those clients in a cost effective manner.

Advisers have a finite amount of time to see a finite amount of clients which forces them to have to spend time in areas of advice that they can afford to deliver*

Offering an alternative to face to face meeting has allowed Ian’s business to book VideoSign appointments for approx. 50% of his client base.

Ian particularly loves the recording functionality in VideoSign that enables recording the whole or parts of the meeting .

He typically records a summary of the meeting at the end of the discussion and saves the recording back against the client record. “From a compliance point of view, this is magic”, he states.



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